Hi, I’m Tara, an independent designer specializing in brand identity, websites, and visual collateral for businesses that are ready to present themselves with more intention and consistency.

Brand work here is built from the inside out. Before anything is designed, I work to understand where your business is going, who it is speaking to, and what it actually stands for. The result is a visual identity that does real work, not just something that looks good in isolation, but something that holds up across every context it lives in.

Foundation Branding · Signature Branding

A website should do more than look the part. It needs to guide people clearly, make the right impression within the first few seconds, and make it genuinely easy for the right clients or customers to take the next step.

I design and build on Squarespace, either as a fully custom project shaped entirely around your business, or through a semi-custom process with a structured one-week turnaround. Both are built to the same standard.

Custom Websites · Semi-Custom Websites · Brand + Website Bundles

Brand materials that actually extend your identity: menus, signage, stationery, capability documents, social templates, and anything else that needs to look like it belongs to the same business. Strong collateral is the difference between a brand that holds together and one that falls apart outside the logo.

Available as a standalone service or as part of a branding project

Packaging design for food, beverage, skincare, and specialty product businesses that need their product to stand out on shelf and online. The brief is straightforward: it should look considered, communicate clearly, and be something a customer picks up rather than walks past.

Labels · Boxes · Bags · Full packaging systems